KCS helps shape statewide campaign to support public schools

KCS helps shape statewide campaign to support public schools
Posted on 05/01/2014
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The Kannapolis City School district is part of a new statewide campaign to build support for North Carolina’s public schools. Ellen Boyd, Kannapolis City Schools’ Director of Community Relations, served on the committee that created the campaign. Several students from Kannapolis City Schools are pictured on the campaign’s website, and KCS teacher, Belinda Rojo, will be featured on videos being produced for the campaign. “I am really proud of all the involvement that Kannapolis City Schools had in this project,” Ellen Boyd said. Few things are more important than public education, and I was very honored to be part of this effort. I hope the campaign will help people understand that our public schools shape the health of our state’s economy and future. They’re vital to everyone—even to people who don’t have children in school.”


The campaign to build support and respect for North Carolina Public Schools was developed by the North Carolina Association of School Administrators (NCASA) and the North Carolina School Public Relations Association (NCSPRA). Representatives of the organizations came together in January to start developing the campaign after many of North Carolina’s school superintendents indicated that building support for public schools was a top priority across the state. The campaign for public schools has three main goals:

  1. Creating an understanding of how public education supports the financial health of North Carolina.
  2. Defeating the myth that “public schools are broken.”
  3. Instilling the conviction that traditional public schools are the best choice for North Carolina students and families.


The committee created a brand and logo that will be used across North Carolina. The logo is designed to help convey the message that North Carolina’s public schools are growing and vibrant and that they are open to all students. It also communicates that the future and well-being of NC communities depend upon the ongoing delivery of a free and quality public education. The logo will appear in newspaper ads, videos, billboards, banners, and other publications across the state.


The Support NC Public Schools campaign includes a website: everychildschancenc.org. It features three students from Kannapolis City Schools’ on the homepage. The children were chosen from among hundreds of student pictures submitted for the website. The everychildschancenc.org website includes information, photos, and success stories about North Carolina public education. It also displays videos that showcase the importance of public education to the success of North Carolina’s economy. One of the videos being produced will feature KCS teacher, Belinda Rojo. Rojo is a teacher at A.L. Brown High School and a graduate of Kannapolis City Schools. She was the first in her immediate family to graduate from high school, and she now has her master’s degree. Rojo credits public education and Kannapolis City Schools for giving her the opportunity to succeed, and she inspires her current students to finish high school and go to college. She and approximately 20 other leaders from North Carolina will be featured on the videos over the next few months. They will share their experiences of how public education prepared them for successful careers in college and the workforce. Two of the people included in the videos will be former Governor Jim Hunt and State Representative, Linda Johnson. Johnson is also a graduate of Kannapolis City Schools. All the videos will illustrate how North Carolina’s public schools serve as every child’s chance and every community’s future.


The campaign will last throughout 2014 and will culminate with a special event in Rockingham County next January. January 20th will mark the 175th anniversary of the first public school opening in North Carolina. There will be a special celebration at the site where the first public school opened January 20, 1840.


Kannapolis City Schools will unveil the NC Public Schools campaign during Teacher Appreciation Week (May 5-9). Information and video will be posted on the KCS website and will be shared through the district’s Facebook page. The district also will display NC Public School banners throughout the community. In addition, the district will help mark Teacher Appreciation Week by giving all employees commemorative lapel pins to celebrate the 175 years of public education in North Carolina. Kannapolis City Schools will continue to promote the NC Public Schools campaign during the 2014-2015 school year. 






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